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  Introduction

The classified ads used to be the primary way people found job opportunities. I remember combing over the fine print in those one-inch “help wanted” columns and circling any job that that looked interesting.

With the invention of the internet, things have gotten more simple. There are now almost 40,000 online job boards out there. It’s never been easier to find job openings.

At the same time, it’s never been more difficult to actually land a job.

You see, the internet is a double-edged sword for job seekers. Here’s why:

  1. You’re competing against more candidates.
    Applying online is easy! So easy, in fact, that everyone does it. Employers now get dozens--sometimes hundreds--of applications for every opening.
  2. Recruiters have more options.
    Hiring managers no longer have to rely solely on incoming applications. LinkedIn and other tools make it easy for them to target and poach talent--leaving job active job seekers in the dust.
  3. Employers know more about you--a lot more.
    It used to be the only thing an employer knew about you was what you shared on your resume. Now, empowered with Google and social media, they can find out just about everything--including those embarrassing party pictures from Vegas. It’s harder and harder to manage your professional brand.

We can’t go back in time. The internet is here to stay. Your approach to career management needs to adapt to the new realities.

The challenge is to harness the positive power of the internet for your job search…

… to stand out in a crowded field of people “looking for their next opportunity.”

… to be the professional recruiters search for when they have a job opening.

… to have an internet presence that impresses prospective employers.

Here’s the good news: this isn’t a hard challenge. You can totally do this. In the next three (completely free) videos, I'll show you how.

I built this course because I’ve seen so many professionals have their job search derailed by relatively minor online faux-pas: an unkind comment posted on Facebook, an embarrassing picture from some party, or some long-forgotten blog post from their more reckless youth.

We’ve all made thoughtless mistakes like this. But these past actions don’t have to haunt us when we are looking for work. How to Wow and Woo Employers Online teaches you how to edit, delete and bury this potentially embarrassing content.

But the course isn’t just about playing defense. I show you how to use social media to accelerate your job search and broaden job opportunities you find.

There is an art to connecting with recruiters and hiring managers on the internet. You can build an online brand that makes recruiters come to you when they want to make a new hire.

This free course has three video-based lessons where I walk you through everything you need to do to make the most of social media in your job search. My tips are practical and actionable, so you can take control of your online brand.

I’ve also included links to supplemental resources and tools to help you along the way.

There’s also a commenting feature below where you can ask any additional questions you may have. My staff and I will are here to provide the answers.

I’m so excited to share this free resource with you. How to Wow and Woo Employers Online is the first product in what will soon be a suite of online educational courses from Mac’s List.

If you have any questions about the course, please comment below and let me know. Best of luck in your job search!

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